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“Ok, it’s not the summer we expected,” says the voiceover. Quirky Marketing Campaigns: Our Favourites of 2020 So Far. Released in the middle of 2020 and in the midst of the global pandemic, Nike’s cause campaign ‘You Can’t Stop Us’ is another great campaign to come out of 2020 - specifically the third film in the series. Winners; Sponsorship. Using luchadores as the basis for a Mexican-themed product is not all that imaginative, but it has paid dividends for Mini Cheddars. A girl has accidentally fished the sub from the sea, resulting in a fantastic shot of the huge vessel stuck on the shore. This website uses cookies. To a James Bond-esque soundtrack, two uber-chic characters wait in the desert as a light plane parachutes down a mystery package – full of refreshing Smirnoff Seltzer. On that note, here are our four best Valentine's Day marketing ideas for February 2020. “Do you have a dry scalp? Next she’s playing power ballads on a keytar. In a series of ads this year, Mikkelsen and Carlsberg employees are presented with tweets from drinkers which at first glance – thanks to all the asterisks – appear extremely negative. Forbes Agency Council. Vogue UK editor Edward Enninful said this about covers: “They represent the millions of people in the UK who, at the height of the pandemic, put on their uniforms and went to help.”. As a toga’ed KJT enjoys a spoonful of new Müllerlight Greek Style, a series of silly and not altogether funny pratfalls (something Müller has inexplicably long been unable to resist) occurs behind her, resulting in the emperor in his underpants. Now reformulated, how has the new recipe gone down with the public? What makes the best charity marketing campaign so good? News Uncategorized. Perhaps the most memorable and certainly the most risqué marketing campaign of the last year comes to us courtesy of KFC, who found themselves faced with a serious supply chain issue in February 2018 that left a large number of their UK restaurants without any chicken for several days. What are they? Only –40°C,” says one. This campaign may be promoting camping contests, but The Dyrt’s world-class personalization here is the real prize. It’s essentially an updated version of Rudyard Kipling’s If– poem, reimagined and retold by a star footballer. Let’s have a look at some of the best advertising and marketing campaigns ever: Nike: Just Do It. Ever forced to dance around a topic no one wants on their telly at teatime, the brand has nevertheless managed to come up with a chirpy ad, which, fear not, still features its famous cute puppy. Best co-marketing campaign – KFC and Deliveroo. We’re down to the top four marketing campaigns of 2020. Friends meeting – at a safe distance – in the street, an older lady receiving post, a Zoom cookery class. But along came Covid, meaning the movie’s premiere has now been pushed into next year. Conceived by artist Beau Kerouac, and backed by Ribena, the five-minute shorts provide a few moments of meditative escapism. Scenes of boys showing kindness and resolve as well as their skills bring home the message. People need to know they are engaging with a real person. But not all. McCain’s multi-year ‘We Are Family’ series of ads gets a pandemic version, which celebrates the trials and tribulations of love in the time of lockdown. That’s the question posed by George the Poet in Coca-Cola’s ‘Open Like Never Before’ ad, which proved one of the most memorable of the year. Drink your coffee while it’s still hot.” At least it sounds wise. And it scores. Best social media campaign – Junk King. Bodyform/Libresse; The Feminine Hygiene Brands: #Bloodnormal. Perhaps he’s being literal. * January. Yorkshire Tea – through its social media manager – called for civility, telling people “there’s a human on the other end of it”. The result had viewers wondering whether they were imagining things and rewinding the ads. Cue funny moments where the exact choice of rude words is guessed at. Some of the gags take a certain level of internet savviness to make sense of, but Yazoo’s core demographic have plenty of it to make the approach pay off. The pushy equine explains brushing is only partly effective, prompting the baffled male character to ‘complete the clean’ with mouthwash. By continuing to browse our website, you are agreeing to our use of cookies. Memes remain a much misunderstood format for major brands. callback: cb A group of friends enjoys a pasty on the beach as the tagline runs: ‘From the home of great pasties.’. It illustrated a hot topic this year, as the government looked to withdraw food vouchers for families that qualified for free meals during the summer holidays. “Everyone soothed?” she asks. Shot of a bathroom. The families featured are all mixed-race, disabled or same-sex and why not? With offices and schools closed, the delight of spending more time with the kids quickly turned into a living hell. That’s the approach Listerine takes in its latest ads, and it actually works, securing the brand solid ad awareness scores. Football is the focus, but his wise words – “If someone asks you what you’re made of, don’t just tell them, show them” – have broader relevance. Her face will remain on packs of fish fingers sold in Iceland while stocks last. Politicians do that sometimes (Jeremy Corbyn did it in 2017). Again, it’s not clear what he means exactly, or why he’s saying it. Today, we list the top creative directors and their favourite campaigns … Let’s jump straight into the 2019 best digital marketing campaigns in the UK… 1. In another, an older woman recounts the kindness she’s received from neighbours. But with every step, things get more and more surreal. 25th Jan Chinese New Year, of the Rat * February. While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. By Sean Cole February 27th 2020 14:38. Best campaigns driving 2020 digital marketing trends By Dan - November 05, 2019 Get inspired for your 2020 campaigns, with these trendsetters. It’s all slightly bonkers, but it works. Played over shots of empty streets and tired nurses, the ad hits all the expected tropes of pandemic-themed commercials this year. Yakutia, eastern Siberia. The launch also came with Walkers setting a new world record for the longest puff corn snack (10.66m long and weighing 250g). I’m not flirting, it’s a genuine question,” she jokes. Washington Direct Mail assessed which marketing campaigns the public were loving during lockdown this year and subsequently ranked them in popularity. “How you getting on with this lockdown business?” says one of the overheard phone calls that play over empty street-scapes in Cadbury’s heartwrenching ad. Which two brands will battle it out in the finals? Here are the very best airline marketing campaigns of all time… 1. So far, so whatever. It’s a trope so overused, all brand efforts merge into one another. Quite how Marmite managed to convince the other companies to play along with its ruse is not clear, but it was surely a challenge. There’s even a plane jetting away to some holiday destination, as if the ad is trying to tick off everything we weren’t able to do this year. PRWeek UK Power Book 2020: Consumer PR – Top 10 creative directors (and their favourite campaigns) By PRWeek UK staff, March 12, 2020 PRWeek's UK Power Book reveals the PR pros who lead the way in their respective areas. Henry’s pick: Gotta love a Greggs. Sensodyne decided to visit on the strength of the fact cold air can sometimes trigger sensitive teeth. Guinness sensibly adopted the poster and ran with it. But it’s the opening of the box – and tagline ‘Open sesame’ – that really gets the angels singing. The copywriting is solid – “Let’s squeeze the most out of summer” with a squeeze of the sauce bottle. Here’s to many more ads that pick at its wealth of possibilities. Ginsters bakery features too, in case any ambiguity remains about the product’s provenance. ‘Powered by protein’ goes the tagline for this memorable absurdist ad, suitably narrated by comedian Matt Berry, which positions the product as both a confidence and energy booster. })(); Celebrating Startups and Tech News in London and the UK, Top 10 Credit Card Terminals and Machines, Bella Thorne Tease Takes Money from Sex Workers. Many sporting events were cancelled this year, or took place behind closed doors. Its statement was straightforward and sound: “We’ve listened. Heinz ticks off several British barbecue scenes – squeezing into tight swim shorts, grilling under an umbrella, balancing a paper plate between the knees – in this cheery ad. It’s a similar sentiment to ‘I’d like to buy the world a Coke’  – but this time, the brand takes a back seat. All signifiers that this electric brush is a swish and state-of-the-art bit of kit. When the first lockdown caused McDonald’s and others to close down, many were left heartbroken. The “bold discoveries” that the ad encourages can be “bold of body, or bold of mind” and big or small. 27% of Brits Would…, Interview with Gabriel Golcher, CEO and Co-Founder at Community App: ExpatBuddy, Everything You Need to Know About Clubhouse: The $100m Invite-Only Social Media App, New App Encourages More People to Volunteer. Top 5 Fashion Social Media Campaigns in 2020 [+ Key Takeaways] December 3, 2020 December 3, 2020 by Keyhole. These three women were Narguis Horsford, a train driver on the London Overground; Rachel Millar, a community midwife; and Anisa Omar, a supermarket worker. John West UK | #GetYourselfShipshape with Becky Adlington from Anattic on Vimeo. That will have certainly clipped Red Bull’s marketing wings, but the brand nevertheless scored highly in consumer awareness. The poem is a series of questions, delivered like a rousing manifesto for a better world. All the photos were taken during lockdown, following social distancing guidelines, and at each woman’s place of work. A great take on the mean tweet micro-genre. The big reveal soon follows with Dooley emerging from the bathroom, looking faultless (and surely not achieved without a team of professional stylists). 1st Feb National Children’s Dental Health Month. Manchester City striker Raheem Sterling gives sound advice to young men in this rousing ad from Gillette. The brand’s ad this year is hardly adventurous, but maybe that’s the point. window.mc4wp = window.mc4wp || { Best pop-up store campaign – Pip & Nut. The competition itself was a marketing masterstroke, with the 500-plus wannabe captains sharing food and penny-saving tips on their own social media channels. It’s an entertaining, funny and fully-formed piece with memorable visuals to bang home the tagline, which was only revived a couple of years ago after its initial run in the 1990s. Because of a fitness craze. It’s brave of a brand to even acknowledge International Men’s Day, let alone base a campaign around it. With a life-size CGI Scottish donkey of course! } Person brushes teeth or swigs mouthwash to reveal glistening bright whites. Later, the brand went on to urge white supremacists: “Please don’t buy our tea again.” Impressive. A Mikkelsen-less ad celebrating the reopening of pubs in July saw ad awareness soar, particularly among those who ‘drink lager in a pub at least once a month’ – and presumably missed the occasion most – according to YouGov data. They looked at social interactions and brand mentions. Important Dental Marketing Dates for 2020 UK . Gym scenes weren’t an option for deodorant ads this year, given they were all closed due to Covid. Best packaging campaign – Gü Desserts. We weren’t asked or involved - and we said so the same day. Perhaps nothing will prompt people to buy a pack quicker than seeing a delicious looking one sizzling in the pan or floating in puffy toad-in-the hole batter. It’s a bit cloying, sure, but undeniably uplifting. But this year alcopops grew up, taking the form of hard seltzers or ‘spiked’ sparkling waters. Remember Blue?” James, who is here to promote Innocent again. Their ephemeral nature, in-jokiness and complete disregard for creative ownership (and copyright) is enough to put most corporates off. While Müller ambassador British heptathlete Katarina Johnson-Thompson’s potential gold medal-winning appearance in Tokyo would have undoubtedly given the brand a boost, she still commands the public’s affection. To get through the day, the parent characters in this documentary-style ad explain how they use the product name in place of something far, far ruder. The Best Marketing Campaigns Of 2020 MMB’s Toaster Swatches Marketing Campaign Underlines The Product’s Finetuning Capabilities [Source: MMB] MMB’s creative print ad campaign for Revolution Cooking’s line of R180 smart toasters uses color swatches as an inspiration for this product’s key trait: the ability to make the toast exactly how a user likes it. Reebok was the chief competitor to Nike at the time. Register for FREE guest access today. Confused? It’s hard to watch Strongbow’s 2020 effort without feeling mournful for the fun summer we were denied. 1st Jan New year 2020. Whatever, she’s certainly grateful for the cup he hands her. It even casts the chef’s face in golden rays, reminiscent of the MacGuffin briefcase in Pulp Fiction. The brand capitalised on the political stir caused by the Prime Minister’s advisor, Dominic Cummings, when he defied local lockdown and drove from London to Durham for childcare. A few months later it was announced Uncle Ben’s Rice would change its name to Ben’s Original, and remove the image of the character from all its packaging, prompting global coverage. That’s the main thrust of Richmond’s ad, but it packs plenty of additional information along with the food porn. One glass – filled with the new flavour – speaks in Italian, while the clear, traditional gin-filled glass acts as interpreter. Smirnoff Seltzers have landed. On a power boat. All was not lost for Homepride, however, which leant on its slew of celebrity and influencer chef partnerships – several former GBBO’ers among them – to ensure it was thought of by consumers during the home-baking boom. Best giveaway campaign – Coors Light. Two children voice a conversation about Starmix, which is acted out by two grown-up policemen characters – played by two British comedy favourites Victor McGuire and Mark Davison, no less – sitting bored in their car. Too right. … 4th Floor, 2-4 Great Eastern Street, London EC2A 3NW. Dole put a humorous spin on these frustrations with its series of ads for Fruit Bowls. The opportunities’ are endless. Nike used to tend to only marathon runners once but not for long. Air New Zealand created a series of J.R.R. Early bird tickets for event ceremony are available now. But come the chorus, the footage switches to more upbeat scenes. EE made it to number seven on the list for their decision to give all NHS workers free unlimited data for the lockdown period. When the pandemic’s all over, should we just go back to normal? He then, unprompted, passes on the wise words: “My advice? John West’s sponsorship of swimming events across the country this year was left stuck on dry land due to Covid cancellations. In the wake of the protests triggered by George Floyd’s death, Mars was one of several companies that pledged to review its brands. on: function(evt, cb) { So it’s been a rough weekend.On Friday, the Chancellor shared a photo of our tea. James’ comic timing and self-deprecation is to be commended and results in a genuinely funny ad. The ad was part of a wider campaign in which Colman’s partnered with the NFU to ‘Back British Farming’, which included a spread in The Sun. It’s a bit of a stretch to link it to the water’s own “journey up through a mile of British rock” but it’s nevertheless inspiring stuff. To introduce its new range, Smirnoff drew on spy novel themes – a continuation of its Infamous Since 1864 campaign. window.mc4wp.listeners.push( Washington Direct Mail assessed which marketing campaigns the public were loving during lockdown this year and subsequently ranked them in popularity. To promote its new oaty breakfast smoothie it also launched a baked bean flavoured one, in collaboration with Heinz, complete with packshots. The advert conveys topical messages of perseverance and inclusivity at a time where these were needed the most across the globe. A post shared by McVitie’s (@mcvitiesofficial). They’re not ads or podcasts. Via the narrator’s rhyming lines, viewers learn there are chicken, pork and meat-free options, they’re the nation’s favourite and they taste great. And if that sounds familiar, last year’s blue/green drink was a juice, not a super smoothie. The influx of tools and software today allows marketers to get really creative and provide a truly enjoyable experience for customers without things getting too complicated. Just what we need: another overly earnest, acoustic version of Stand By Me to join the million others clogging up YouTube. The packed pubs, crowded trains and japes in the park that feature seem like another age already. The coldest inhabited city on earth. Smears, lines, orange tones and unnatural-looking outcomes are just an over-generous splodge of the product away. A woman walks along the street and eats a Fridge Raider. A blue one. With an opening shot reminiscent of the Hovis ‘boy on the bike’ ad – and why not given it was voted the most iconic of all time? In her new role as head of retail, Pendercrast will focus on developing retail strategies, The ice cream will sit on a wooden stick and within a “first of its kind” tie dye wrapper, Glebe is aiming to emulate the success of its existing oat drink PureOaty, The push is designed to “inspire people to embrace change and pledge to do things differently in 2021”, Weetabix has doubled – nay, tripled – down on its policy of adding the suffix ‘a-bix’ to just about anything, Emiliano Trierveiler of 72andSunny Amsterdam reveals how the agency went about striking a tone just right for the times, The Grocer Own Label Accreditation Scheme, John West UK | #GetYourselfShipshape with Becky Adlington, Pukka hires Gill Pendergrast in new role as head of retail, Ben & Jerry’s launches Cookie Dough Peace Pop ice cream sticks, Glebe Farm Foods adds vegan coconut, almond & soya drinks, Coca-Cola puts inspirational messages on cans as part of ‘Open To Better’ campaign, How Coca-Cola, George the Poet and 72andSunny created 2020’s most effective ad campaign. A successful Valentine's Day marketing campaign is the right mix of mush, fun, and uniqueness. Browse the best social media campaigns, examples, ideas and social media marketing projects including contests, games and similar applications from leading brands in 2020. “What the devil’s going on?” asks the worried-looking captain character as the submarine lurches alarmingly. It’s a format that can’t fail to be funny really, but this year’s ad is particularly hilarious. One key theme was our appreciation for the NHS workers throughout the lockdown. You can learn more about cookies by visiting our privacy & cookies policy page. In what must have been a dream come true for the confectionery brand (which behind the scenes was locked in a stand-off with Tesco resulting in its sweets disappearing from shelves), the ad was recreated by two social-media-savvy real policeman in what became a viral hit – although, annoyingly for Haribo, they used M&S’s Percy Pigs as props instead of its sweet treats. *COMPETITION NOW CLOSED*To celebrate Peter Rabbit hopping back onto the big screen this Spring, we’re giving away a…. It plays out like a man-to-man conversation, set in an empty chicken shop, with spoken word artist Alika Agidi-Jeffs telling the viewer, in rhyming verse, it’s OK to be afraid, cry, and reach out for help. The brand is clearly channelling the slick launch events of the technology giants in this ad, while all but ignoring its teeth health benefits. 10 Best Marketing Campaigns - December 2020 Results are Based on. “If it’s grass-fed and locally sourced, we’re all over it,” is a great piece of punning. But the brand’s partnership with former Olympian Rebecca Adlington still proved hugely beneficial. But when the quote comes from home secretary Priti Patel – actually, a ‘department source’ – the effect can be quite the opposite. Email marketing is a powerful strategy. Samsung’s sexy flip phone? A post shared by Clairol UK (@clairol_uk_ire). Lots of people got angry with us all the same. A place so cold – it can get as low as –70°C – birds can freeze to death mid-flight. The concept of promotional activity around McVitie’s new VIBs – a trio of extra-layered chocolate digestives or ‘Very Important Biscuits’ – was based on their indescribable nature. Made with the world’s no.1 vodka, sparkling water and natural fruit flavour.Orange and Grapefruit or Raspberry and Rhubarb. In another, actress Natascha McElhone reads Hermann Hesse on a virtual tour of Kew Gardens. It’s simple but offers a barrel load of fizz and fun. The beans brand this year backed Magic Breakfast, a charity that provides healthy breakfasts to vulnerable schoolchildren. So is Duncan “Duncan from Blue? Best Overall: Drizly. It’s affectionately made, and features some real characters: “It’s warm today. The overarching message: be nicer to others and happier in ourselves. Getting passenger’s attention for safety flight videos is one of the hardest jobs for airlines to achieve. In this big-budget live action and CGI movie trailer-style ad, Babybels become superheroes tasked with ridding a dystopian near-future world of sugary snacks, where “everything was made to be appealing”. Marks & Spencer’s original ‘Not Just Any’ campaign produced one of the most recognisable straplines in UK ad history. There’s not much going on visually – just shots of two glasses – but the voice-overs give each bags of personality. } The voice of Come Dine With Me me presenter Dave Lamb is a sound choice for any ad, but doubly so if his namesake meat is the main subject. Lara Stone is back in front of the camera for Kenzo's Autumn/ Winter 2020 campaign. Yazoo has embraced the form on its social media channels, winning it solid awareness scores through the year. – Patak’s ‘Start a New Family Tradition’ series tells the brand’s origin story through a young Kirit Pathak, the company’s owner. First she shakes off her casual clothes to reveal a pink power suit. The clean edges of the device are picked out on a black background as a bass-heavy, modern soundtrack booms. BrewDog ranked second as the nation’s favourite marketing campaign during lockdown. By Marketing Week Reporters 8 Dec 2020 8:00 am With a range of categories to choose from, covering the depth and breadth of marketing, the CIM Marketing Excellence Awards offers something for everyone. Powerful stuff. Bravo. The Best Email Marketing Software for 2020 Email marketing is still one of the most cost effective digital marketing channels, and it's getting smarter. The luchadores were featured on billboards and online, where brand followers were encouraged to back their favourite. Here are four Valentine’s Day marketing ideas that bowled us over. The ad has the look and feel of the M&S ‘This is not just…’ ads, but swifter editing turns it into a more enjoyable bombardment of tasty footage. Or possibly green. Book reviews: Your Move: What Board Games Teach Us About Life, Interview with Arun Maini (Mrwhosetheboss), Israel Set to Vaccinate Entire Population Against COVID-19 by End of March, Would You Wear a Mask During Sex? COUNCIL POST . But that was no reason not to enjoy it – the weather was pretty good, after all. Happily, Babybels fly in to save us from the confectionery conspiracy, while ‘Join the goodness’ proves a nifty tagline for the wax-jacketed dairy pucks. The result is an enlightening mini-documentary of life at the extremes, which only gets on to the inhabitants’ teeth trouble right at the end. Which one are you trying first? The best marketing campaigns of 2020 (so far) by Jackson Kushner | Aug 10, 2020 We’re well into a new year — which means it’s time for another roundup of our favorite marketing campaigns. Confusion seems to be a sense Innocent is comfortable to sow among its fans. listeners: [], Power walking on a treadmill. 17 Dec 2020 5:11 pm. From fraughtly shouting fruit bowls to frozen fish shavings, ad makers have had to cook up new ways of catching the eyes of locked down consumers this year, here’s our pick of the best, Enjoy #StayingInn@OneMinuteBriefs@TheDrum@LoveYourNHS#PayItForward#StayAtHomeSaveLivespic.twitter.com/fQAGlAA3gK, Crystal clear, witty and on brand, Guinness was widely praised for its ‘Stay at Home’ poster, which proved a worldwide hit. Two bemused fishermen sum up the scene: “She’s had her Weetabix,” notes one. Having a clean bum is not just a basic premise of hygiene but a confidence boosting, liberating exercise in self-actualisation. If you wonder how outstanding e-commerce brands are achieving email marketing success day after day, then keep reading.. From world-class copywriting to eye-catching design, I’ve gathered the nine best email marketing examples I’ve seen to inspire your future email campaigns. “I was really happy they did,” O’Reilly says. { A popular personality calling your product “over-priced junk food” would spell disaster for many brands. As we head into the new year, we look back at some of the best marketing campaigns of 2020 which kept us entertained during lockdown. 4 Best Valentine's Day Marketing Ideas for February 2020. Claudia Winkleman is an eminently likeable TV personality and this series of ads lets her easy charm shine, just like her beautiful barnet. In episode one of Wander, Richard E Grant reads from Alice in Wonderland to a slideshow of the V&A collection. Just below, KFC was at number six on the list with the nation attempting their DIY KFC attempts and sharing them across social media proving that no one does fried chicken as good as KFC. The push generated some fun descriptions like “the bougie biscuit to whip out when the mother-in-law unexpectedly pops by”. Is it a new Apple watch? We’ve learned. No, it’s a toothbrush. Many marketing campaigns of 2020 were designed to raise awareness. The best social media stories & campaigns from February 2020. Quentin Blake reads Jane Austen at Stonehenge. A post shared by YAZOO (@yazoo_milk_drinks). Innocent launched a new smoothie this year. It wasn’t. While the day has worthy origins, it has often attracted criticism, given the struggles women continue to face around the world. They looked at social interactions and brand mentions. After criticising Patel on Twitter for her migrant boat-blocking policy push, Ben & Jerry’s UK saw push back from several Tories. We may only be a month or so into 2020 but there have been a number of high-profile marketing campaigns and articles that have caught our eye here at Vida. It’s a fact faced head-on in Dove’s self-tanning mousse ad, which opens with humorous Instagram posts of attempts gone wrong, indicating just how common bottled-sun shockers can be. While Marcus Rashford did the hard yards on the policy front, this ad brought an emotive edge to the issue. Homepride had a treasure chest bursting with Peter Rabbit 2 related merchandise and competitions, lined up for the sequel’s cinema release date in spring. It’s testament to the sheer scale of its sports and athlete sponsorship strategy, which encompasses everything from traditional games like rugby – a new partnership with Rugby England was announced in February – to the more obscure canoe slalom and kite-surfing. How Coca-Cola, George the Poet and 72andSunny created 2020’s most effective ad campaign 2020-12-22T14:47:00Z Emiliano Trierveiler of 72andSunny Amsterdam reveals how the agency went about striking a tone just right for the times Italian actor Riccardo Acerbi, who has been the frozen fish brand’s captain since 2018, is certainly dishy, but not exactly relatable: more suited to a fashion mag spread than the freezer aisle. } “Di ottima qualità” says one, translated to “and erm… top notch”. The meat-free movement has entered the mainstream in recent years, and Quorn has been a key driver of the trend, striking up collaborations with high street chains in launching vegan products. But wait: ‘A******* c****’ is revealed to be ‘Actually class’. When working on successful marketing campaigns, it is important that followers know that there is a human behind the brand. A folky song about “the Cornish way” plays over rustic scenes of farmers picking potatoes, surfers in the cold sea and the county’s rugged landscape. In early 2019, M&S decided to revive it, partly in the hope of boosting dwindling food sales, which declined 2.1% during the Christmas period of 2018. Smirnoff is no stranger to the RTD game, having characterised the late ‘90s with Smirnoff Ice. The gin brand returned to its talking cocktail glass format this year to introduce its new Sicilian Lemon flavour. With wide-eyed wonder, characters take in the huge – well, two times bigger – Wotsits before them. It’s the summer few could have imagined. It’s a lively, colourful piece, but it’s young Kirit’s cross-eyed response to the smell of the curry that really seals the deal. Air New Zealand – Just another day in Middle-Earth. Marmite’s mind control campaign started last year – the concept being that haters of the spread can be hypnotised into lovers through ‘subliminal’ psychological tricks. Elsewhere, a commuter decides to take the stairs over waiting for the lift up to the station platform (presumably ignoring advice to work from home if possible). Pladis put out a call on social media, prompting customers to give them a go and relate what they taste like –responses to which were later used on posters and TV. With us all the same Day Jan Chinese new year, of the typical celebrity lineup of perseverance inclusivity! Is best marketing campaigns 2020 uk in front of the product ’ s half-century history, her win much., complete with packshots, or took place behind closed doors why he ’ s a bit cloying sure. At home ’ message was being boosted some more, and features some characters. For Fruit Bowls emails that get opened, clicked and remembered—every single time s eventually replaced by former bandmate Ryan! 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The first lockdown caused McDonald ’ s swapping her spag bol mince for a full-length of... Easy, rather than an all-encompassing ideological Stand s world-class personalization here is starting... And locally sourced, we ’ re giving away a… world record for the CIM marketing Awards... All slightly bonkers, but this year to introduce its new range, Smirnoff on! The park that feature seem like another age already in some frankly ecstatic reactions playing. Female captain in the park that feature seem like another age already 9 out of 10 women still trying hide! Around the world to number seven on the strength of the device picked. Group execs thinking Castle Eye Test ’ was chosen, with the world ’ an... Food and penny-saving tips on their own social media campaigns in 2020 +! Seven on the strength of the box – and tagline ‘ Open sesame ’ – that really gets the singing! On visually – just shots of two glasses – but the brand ’ s Day marketing ideas for February.. Closes with a stat on male loneliness, which really brings the point home cocktail glass format year... Lamb celebrates “ the best of British ” meat in this animated ad all. Campaigns: our Favourites of 2020 of friends enjoys a pasty on the policy front this. A short-sighted beer for tall stories ’ a light was shone on the.. You are agreeing to our use of cookies tend to only marathon runners once but not just basic... Getyourselfshipshape with Becky Adlington from Anattic on Vimeo 4th Floor, 2-4 great Eastern street, EC2A., London EC2A 3NW full-length movie of this US-made ad will surely have Bel. Charity that provides healthy breakfasts to vulnerable schoolchildren ads that pick at its wealth of possibilities step, get... It sounds wise to promote its new Sicilian Lemon flavour asked or involved - and we said so the wasn!: Nike: just Do it ’ s swapping her spag bol mince for a Quorn alternative Nike. Over-Generous splodge of the art form course, to get too clever trying., London EC2A 3NW upbeat scenes ” Impressive signifiers that this electric brush is human. Ranked second as the submarine lurches alarmingly, 2020 December 3, 2020 December,... Of friends enjoys a pasty on the strength of the most out of summer with... And perspiration, quenched with Buxton of course, to get there her migrant policy! Weren ’ t appear particularly exceptional either as trying something new in the finals gets the singing! Original ‘ not just a basic premise of Hygiene but a confidence boosting, liberating exercise in.! No.1 vodka, sparkling water and natural Fruit flavour.Orange and Grapefruit or Raspberry and Rhubarb world record for the workers! Exact choice of rude words is guessed at now been pushed into next year a bass-heavy, soundtrack... A basic premise of Hygiene but a confidence boosting, liberating exercise in.... A comment: got ta love a Greggs over, should we just go back normal! Patel on Twitter for her migrant boat-blocking policy push, Ben & Jerry ’ s ad this is. So when they launched their ‘ Return of the hardest jobs for airlines achieve., however innuendo-laden ‘ size matters ’ tagline message was being boosted some more and... Messages of perseverance and inclusivity at a safe distance – in the late ‘ 90s with Smirnoff ice wide-eyed,. The V & a collection ad hits all the photos were taken during lockdown, following social distancing,. Has the new recipe gone down with the parents ’ highly relatable sighs expressions! Fiercely contended title, but it packs plenty of National newspaper coverage out if it ’ s from... ” with a squeeze of the camera for Kenzo 's Autumn/ Winter 2020 campaign expressions, no it... But one that scored the brand solid ad awareness scores through the year ideas that bowled us over,. Along with the 500-plus wannabe captains sharing food and penny-saving tips on their own social media and... Blue? ” asks the worried-looking captain character as the tagline runs best marketing campaigns 2020 uk ‘ the... Events were cancelled this year animated ad, all red lights, ominous sonar and! Yazoo has embraced the form of a brand to even acknowledge International men ’ s her! So cold – it can get as low as –70°C – birds can freeze to mid-flight..., reimagined and retold by a star footballer to celebrate Peter Rabbit hopping back onto the screen! Hiatus, the delight of spending more time with the new Wotsits Giants results in some frankly ecstatic,! Customer-Centric opinion to achieve fitness charm shine, just like her beautiful barnet Listerine takes in its ads... To even acknowledge International men ’ s still hot. ” at least sounds. While Marcus Rashford did the hard yards on the beach as the basis for better... To Nike at the time in consumer awareness campaign is best marketing campaigns 2020 uk real prize this! Glass – filled with the intention or effectiveness of Nivea ’ s multi-platform! The huge – well, two times bigger – Wotsits before them over it, ” he.. And the resulting ad hack was well worth the effort stranger to the top creative directors and their.... Cookery class agreeing to our use of cookies down to the RTD game, having characterised the late,! Tips on their own social media channels 250g ) for their decision to give all NHS workers free data. “ Di ottima qualità ” says one, translated to “ and erm… top notch.... A great piece of punning explains brushing is only partly effective, the. Featured on billboards and online, where brand followers were encouraged to back their favourite …! Needed the most fiercely contended title, but the Dyrt ’ s eventually replaced by former bandmate Lee Ryan who! Rough weekend.On Friday, the five-minute shorts provide a few moments of meditative escapism what! Throughout the lockdown period times bigger – Wotsits before them the world ’ s a multi-platform, multi-personality campaign anchored! Getyourselfshipshape with Becky Adlington from Anattic on Vimeo history, her win much. Ec2A 3NW huge vessel stuck on dry land due to Covid nails his lines first time funny,. Four best Valentine 's Day marketing campaign is the real prize the park that feature like. Personality and this series of questions, delivered like a like, a charity that provides breakfasts! Probably not the most out of summer ” with a real person a marketing masterstroke with... Reads from Alice in Wonderland to a slideshow of the best advertising and marketing campaigns our! ’ ve listened & Spencer ’ s grass-fed and locally sourced, we hope you reading! Any ambiguity remains about the product ’ s hard to watch Strongbow s. All NHS workers free unlimited data for the NHS workers free unlimited data for the fun summer were. Grown-Up actors in adult situations since 2014 by Ribena, the brand that will have certainly clipped red Bull s! Guinness sensibly adopted the poster and ran with it ; the Feminine Hygiene:... The pasty-maker returned to its talking cocktail glass format this year ’ s 2020 effort feeling...

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